The Negroni with Emil Åreng

Crafted with Sweden's leading bartender and mixologist, Emil Åreng, this project focused on infusing his signature twist into classic cocktails for the Mobar launch. Filmed in Stockholm with a priority on social media appeal, the content is a collaborative effort with Jägermeister, aiming to showcase the perfect blend of innovation and mixology. The result is a visually captivating presentation that embodies the pinnacle of modern cocktail culture.